The entire Sitesell company is now tweeting

June 6, 2010 by JD · Leave a Comment
Filed under: Promote Your Business, Site Build It, Social Networking, Twitter 

Sitesell, the company behind Site Build It!, took an interesting step forward in social networking this weekend. The entire company will be tweeting using the Sitesell account and individuals will be identified by a hashtag at the end of their tweet.

Here’s a link to the Sitesell Twitter feed.

This is a really cool idea, and I like how they’ve implemented it.

For example, Ken Evoy, the founder of Sitesell, is identified by #Kenfounder, the unidentified technogeek known as Help Elf is known as #Helpelf, and so on.

There are 130 people working for Sitesell and they are located all over the world, each working from home. Now, we’ll get a chance to learn more about the different people and what they’re doing, both personally and as employees of Sitesell.

Individuals in support, coaching, education, management, programming, and other departments will now offer their tidbits, insights, and updates about what they’re doing to make SBI continue to be the best way to build a small business online. We’re used to Ken having an RSS feed of his forum posts, and Erin, the affiliate program manager, also has an RSS feed.

Now, everyone in the company effectively has an RSS feed of their tweets by searching on their hashtag.

The one problem I see is that on the Internet, people being what they are, others will attempt to confuse the issue and co-opt the goodwill that Sitesell has earned over the last decade by using the hashtags that individuals there use. The difference is that Sitesell employees will be tweeting from the @Sitesell account and identifying themselves with their hashtag. If you see those hashtags used on a different account, don’t let it fool you.

As far as I know, this is the only company that is approaching Twitter in this fashion.

How can you adapt this approach for your business? Set up a Twitter account for your business and let your employees post to it, identifying themselves with their own personal hashtag.

This is going to be an interesting experiment in company-wide tweeting and I’m looking forward to seeing how it evolves over the coming months.

Want to follow Sitesell: Sitesell Twitter feed.

All the best,

JD

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Why are local businesses important?

May 25, 2009 by JD · 4 Comments
Filed under: Murphy NC 28906, Murphy North Carolina, Promote Your Business, Social Networking 

Today, I have spent some time pondering this question:

Is buying local a form of protectionism or is it something that is truly good for our community?

I can argue for both sides of the question, but I’m coming to believe more strongly that buying local is truly good for our communities.

I was reading several blogs on the topic this morning and was going to write a post with my thoughts on the topic on this blog, but decided it would be more suitable as the start of a discussion on the Murphy NC 28906 social networking forum.

So, instead of writing it here, I’ve created the new forum topic: Why are local businesses important?

I’m specifically wanting to discuss this with people interested in our Murphy, NC community, but others who have constructive thoughts on the topic are welcome to join our discussion either there or by commenting here.

More and more, as time passes, I’m becoming concerned with the economic health of our towns and cities and feel drawn to do whatever I can to help local business owners learn to use the new tools that are coming available to help them promote themselves and their businesses.

In doing so, we’ll also be promoting our towns, local organizations, and people who are working hard to make a difference.

What do you think?

Act on your dream!

JD

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