How to deal with distractions
January 28th, 2010 by JD
On another of my blogs, I recently wrote about how broadband makes a huge difference in online marketing.
In that post, I concentrated on the benefits of fast Internet access and how it helps to get more work done.
In this post, I’m going to look at the other side of the coin and how broadband Internet access throws up so many shiny red balls that tend to catch my attention and pull me from my work.
To be fair, life is not all about work and there should be a good balance between work and play, business and family, and even being at home and getting out in the world. I know those things.
What brings this all up is that I’ve been spending much of my time with my daughter and her family this month and I’ve encountered some things that have made it more difficult to focus on my work and to ignore the distractions.
1. Television - the great time waster.
For years, I could only see 3.5 channels on TV - NBC, CBS, ABC, PBS. I say 3.5 channels because I could only receive PBS part of the time.
When TV switched from analog to digital, I could see exactly 0 (yep, zero) channels. No TV!
For many people that would have been a disaster, but for me it helped to make more time to focus on my work.
Now, I don’t know how many channels are available here. There are channels I’ve never seen before and some of them catch my interest in ways I never would have imagined.
I was watching a show about rebuilding Stonehenge on the National Geographic channel. It was a fascinating story of how some folks built replicas of the Stonehenge monolithic rocks using foam and rebuilt what they think is a good replica of the original Stonehenge. I found that fascinating. *Poof* there goes an hour of my life. Was it educational? I think so. Did it help me get closer to reaching my goals? Not at all.
My daughter introduced me to a show called Cake Boss about some folks in New Jersey that have a bakery and specialize in some rather awesome cakes. Never in a million years would I have thought I’d find that interesting, but I did. The next thing I knew, I’d watched three episodes and another hour and a half had evaporated. Entertaining? Yes. Closer to achieving my dream? No.
I could go on and on. I bet I’ve wasted 30 or 40 hours this month, just watching TV. I’ve been watching old reruns of NCIS, Becker, Cheers, and lots of other old favorites. Why? I’m not really sure.
2. Internet video - both useful and an incredible time waster.
I have really mixed feelings about this one.
Now that I have access to broadband, I’ve discovered that I both like and loathe online videos, and I haven’t been good at separating the two.
I recently learned about Hulu.com and while I enjoy some of what it has to offer, it has cost me quite a few hours of productive work time.
For instance, I have watched six or seven episodes from season one of The A-Team and enjoyed all of them. Entertaining? You betcha. Helps me get closer to reaching my goals? Quite the opposite.
I have been a big fan of Stargate SG-1 and Stargate Atlantis for several years. Since I didn’t have cable TV, the only way I could watch them was to rent them on Netflix.
While playing around on Hulu.com, I discovered that Amanda Tapping, who had been one of the co-stars in both Stargate series had a show of her own called Sanctuary. Three episodes were available on Hulu and I watched all of them. I liked the show so much that I added all of the episodes from season one of the series to my Netflix queue and eventually they’ll show up in my mailbox.
With broadband, I don’t have access to just three DVDs at a time, I can watch shows online from NetFlix and that’s a huge temptation.
Until this month, I had much less temptation to watch movies and TV episodes because I had made it a habit to do all my work first and would reward myself with a little TV (by watching DVDs from Netflix) while eating dinner.
Now, however, there is a huge number of shows and movies I’d love to watch and I don’t even have to wait the two days it normally takes to mail a DVD back and get the next one in my queue.
So, I’ve had to think about ways to deal with these distractions.
I realize that watching old reruns at random is a waste of my time and energy. I don’t think I’m going to have a difficult time tuning them out.
On the other hand, I’ve also discovered the lure of YouTube.
I will never get hooked on the mindless entertainment that is available on YouTube. I have no doubt about that.
However, I’ve discovered that YouTube has some interesting and useful content that I will watch and some of it may even be helpful in my business.
For example, I’m a huge fan of Napoleon Hill and his books Think and Grow Rich and Law of Success. But, until last week, I’d never seen a video of him. Quite by accident, I stumbled across a video of Mr. Hill talking about his initial meeting with Andrew Carnegie and how that launched his career devising and publicizing his personal success courses and philosophy.
Since I have some pages on my sites about Napoleon Hill, I added this video to a couple of them. For example, you can see that video on this page: Napoleon Hill - Think and Grow Rich - Law of Success.
I think that video actually adds something to the information about Mr. Hill.
So, while I’ll never waste any time watching videos of squirrels surfing or idiots doing stupid things, I do find value in some of the videos available on YouTube and I’ll be making use of some of them in the future.
One of the things I plan to do is create short videos of some of the business owners on Murphy Gold where they can talk about why they enjoy owning and operating the businesses they do. I think that will provide good information that some of their customers and prospects will enjoy learning.
I still have to learn how to create and edit these videos, but that’s going to be pretty easy since one of my granddaughters has a photography business and can take good videos with one of her cameras.
I have video editing software on my computer that I’ve never used, so it will be interesting to learn if this will be another distraction or a way to help promote my business and my client’s businesses.
So, perhaps I needed to get caught up in some of these distractions this month in able to sort out the useful from the shiny red balls that just lead me off track.
I can see how someone who doesn’t have a plan or goals to achieve could be dragged into hours and hours of wasted time.
It’s easy to do. Just veg out in front of the tube and let it feed nonsense into your receptors.
On the other hand, when I find something that matches the goals I have set for myself, I’m discovering a whole new world of information that can really be useful.
The hard part is to separate the two and not let myself be distracted by things that will never lead me one step closer to achieving my goals.
What about you?
How do you deal with distractions? Do you have plans and goals you want to achieve? Do they help you stay focused?
All the best,
JD
Category: Business, Family, Internet Marketing, Musings | 6 Comments »


