CafePress Shopkeepers – Get a free lens on Squidoo to promote your products

September 19, 2006 by JD · Comments Off
Filed under: CafePress, Squidoo 

A Little About CafePress

I’m sure you know by now that you can get a free account at CafePress where you can upload your custom designs onto about 80 products – free.

You can open your own free or premium shop at CafePress.com and sell your own designs. Whether you want to sell t-shirts with slogans, your own original books or CDs, or clothing, mousepads, calendars, and other products with your own original art, you’ll find CafePress an easy way to set up your online store and let them take care of the printing, processing, shipping, and customer service — and send your royalty checks for the sales you make.

I’ve been a shopkeeper at CafePress since 2002 and I heartily recommend the company. I love getting emails telling me that I just made a sale and then, a few weeks later, getting my commission checks in the mail.

If you are serious about selling your products on CafePress, I seriously recommend that you get a premium store. You can create multiple sections and offer your designs on more products. It is much easier to manage a single premium store than multiple free ones. I know. I also know that I am making more sales from my premium store than I ever did from my free stores.

I invite you to visit my CafePress shop at Shirts-Mugs-Hats.com. You will find an eclectic collection of products with a variety of designs.

If I had known then what I know now, I would have opened several themed premium shops and I am thinking about doing that next year. It is much easier to market a themed collection because you can target your market much easier and it is easier to describe what you are selling. Each premium shop costs only $7 per month (less if you pay annually), and I’m earning enough that my shop is basically free, since it is paid for out of my commissions earned.

A Little About Squidoo

You may not have heard about Squidoo, but you will.

Squidoo is becoming very popular. In the few months since it was introduced, nearly 41,000 lenses have been built.

You can open a free account at Squidoo and create as many lenses as you want for free.

In fact, you may even earn money from your lenses. I’m getting small commission payments each month, and they are growing. You can, too.

CafePress and Squidoo Co-Branded Lenses

Now, for the news I just learned about a few hours ago.

CafePress shop owners can now create a new CafePress co-branded lens by going to the CafePress headquarters on Squidoo and following the directions. It looks to me as if you must create a new lens to participate in the joint venture, so, in addition to my Custom T-Shirts lens, I just created a cobranded lens at John Dilbeck’s Shirts, Mugs, and Hats Store at CafePress.

Why go to the extra effort?

I believe in promoting my efforts as widely and as often as possible, so a new lens that links to my CafePress shop can’t hurt – and neither can linking to it from other lenses, websites, blogs, and so forth.

Additionally, I don’t know how CafePress and Squidoo are promoting lenses created through the CafePress Squidoo headquarters, but I did see a link to my new lens and to my list of lenses on the CafePress headquarters. So, I’m getting some additional promotion, at least.

What I don’t like about it

There are many positives to selling your products on CafePress and creating lenses on Squidoo. I’ve mentioned some in this post, and I’ve talked about others previously in different locations.

I’ll stipulate it as a given that you should do this if you are selling any designs through CafePress.

But, all is not perfect with this solution.

For example, on my new lens, I just wasted over an hour trying to use the automated tools provided for picking products from a particular CafePress store, in this instance, mine.

I know I have a white tshirt that says “Because I’m the Mommy, That’s Why!” and I can find it in about a minute on my site.

But, when I tried searching for it using the promote a store part of the CafePress module, I could not find it. I know it is tagged with both “johndilbeck” and “mommy”, but it never showed up in the search.

I know I have many products with “USA” on them and I tried to find them using the search. I found many of my other USA flag wear products, but never did find the USA tshirt or sweatshirt.

So, I manually linked to them in the introduction of the lens and deleted the promote a store module. I’ll replace it later, when I have more time.

Something for everyone

CafePress offers millions of products from hundreds of thousands of designers, so there is probably something there for everyone.

Not only that, but creative and artistic people can sell their own designs, and everyone who is willing to exert the effort can recommend their favorite designs through the affiliate program.

We all prosper by helping each other promote and sell our products.

It’s great to see Squidoo and CafePress working together to help us in our efforts.

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Kimberly Dawn Wells has been very busy lately!

September 19, 2006 by JD · Comments Off
Filed under: CafePress, Marketing, Squidoo 

A week ago, I didn’t know who Kimberly Dawn Wells was, and now I’m running across her lenses and groups everywhere I look!

That’s a good thing.

About Kimberly Dawn Wells

Kimberly is very active on Squidoo, CafePress, MySpace, and probably other places, but I’ve been concentrating on those three for the last couple of days. She has an outstanding lens about herself on Squidoo and an equally impressive page about herself on MySpace.

Activities on Squidoo

Kimberly is a Citizen Squid at Squidoo and has been creating groups on Squidoo to make it easier for lensmasters to group a bunch of lenses together on a common topic. While this is a pre-release feature at the moment, it looks like it won’t be too much longer before it becomes at least a beta release.

I’ve added a couple of my lenses to the Country Music Fan and Totally Awesome Tees groups, and I’ll be participating in more groups as they become available. I think this is going to be a very important addition to Squidoo.

She offers helpful advice

Kimberly is very helpful and offers her advice on a number of topics.

For example, she offers some very helpful tips on her MySpace Made Easy lens to help us improve our experiences at MySpace.

Activities on MySpace

Kimberly has several groups at MySpace, including Success with Squidoo and Success with CafePress. Groups on MySpace include the ability to discuss topics of interest on forums associated with the group and the optional ability to post bulletins which seem to be used to post news or ads.

I’m new to MySpace, so my limited knowledge of the community may not allow me to fully appreciate the nuances of membership and participation there. I’m open to being educated on the subject.

I created two groups at MySpace for Murphy NC Business and Site Build It Webmasters, which was an outgrowth of my Site Build It lens at Squidoo.

Free to participate

You can participate free at Squidoo and MySpace and I think both are great places to create content and tell about your activities and interests.

On MySpace, this is done through conversations on the forums, posting of bulletins, blogging, and leaving comments on your friends’ pages.

On Squidoo, you participate by creating lenses (one page keyword focused pages with out-pointing links) and joining the groups as they become available.

Both of these sites work well with other communities where I participate, including Ryze.com, MySpace.com, and others.

I look forward to meeting you on one or more of these communities.

Feel free to tell me what you think. Correct me where I’m wrong and educate me where I’m ignorant.

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