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The entire Sitesell company is now tweeting

June 6, 2010 by JD
Filed under: Promote Your Business, Site Build It, Social Networking, Twitter 

Sitesell, the company behind Site Build It!, took an interesting step forward in social networking this weekend. The entire company will be tweeting using the Sitesell account and individuals will be identified by a hashtag at the end of their tweet.

Here’s a link to the Sitesell Twitter feed.

This is a really cool idea, and I like how they’ve implemented it.

For example, Ken Evoy, the founder of Sitesell, is identified by #Kenfounder, the unidentified technogeek known as Help Elf is known as #Helpelf, and so on.

There are 130 people working for Sitesell and they are located all over the world, each working from home. Now, we’ll get a chance to learn more about the different people and what they’re doing, both personally and as employees of Sitesell.

Individuals in support, coaching, education, management, programming, and other departments will now offer their tidbits, insights, and updates about what they’re doing to make SBI continue to be the best way to build a small business online. We’re used to Ken having an RSS feed of his forum posts, and Erin, the affiliate program manager, also has an RSS feed.

Now, everyone in the company effectively has an RSS feed of their tweets by searching on their hashtag.

The one problem I see is that on the Internet, people being what they are, others will attempt to confuse the issue and co-opt the goodwill that Sitesell has earned over the last decade by using the hashtags that individuals there use. The difference is that Sitesell employees will be tweeting from the @Sitesell account and identifying themselves with their hashtag. If you see those hashtags used on a different account, don’t let it fool you.

As far as I know, this is the only company that is approaching Twitter in this fashion.

How can you adapt this approach for your business? Set up a Twitter account for your business and let your employees post to it, identifying themselves with their own personal hashtag.

This is going to be an interesting experiment in company-wide tweeting and I’m looking forward to seeing how it evolves over the coming months.

Want to follow Sitesell: Sitesell Twitter feed.

All the best,

JD

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